Last year, Coca-Cola took the opportunity to become a title sponsor for Riot Games.  Now, they wish to renew that and stay sponsor for the entirety of this year.

Coca-Cola is set to continue its partnership with Riot Games, taking it to the next level for 2015.  Coca-Cola is cited stating "fans can expect more of everything -- more cinema viewings, more social engagement, and more opportunities to indulge their passion for eSports through Coca-Cola."  The partnership is said to bring forward LCS broadcasts into Cinemark Cinemas, expanding the amount of theaters it can be viewed in.

Matt Wolf, head of global gaming at Coca-Cola had this to say on the matter:

"The landscape of gaming is a very exciting one for any large brand, but ultimately whats most important is how we continue to build a relationship with the fans and the players in a meaningful way and in a way that brings value to the sport and to our brands." 

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